As financial risks become increasingly complex, illegal fundraising activities have become a significant threat to social stability and the financial security of the people. To effectively prevent and combat illegal fundraising, China Life Insurance Company Limited (hereinafter referred to as "China Life Insurance Company") has responded to the national call and actively participated in the monthly propaganda activities against illegal fundraising. During this period, the company organized more than 4,300 related propaganda activities, distributed nearly 530,000 pieces of anti-illegal fundraising propaganda materials to the public, sent out more than 3.6 million risk warning text messages, and at the same time, used various innovative propaganda methods to enhance the quality and efficiency of anti-illegal fundraising propaganda, fulfilling social responsibilities and demonstrating the mission and responsibility of the industry's "leading goose".
China Life Insurance Company's anti-illegal fundraising propaganda month event site
"New Window" leverages the advantages of counter service outlets
With more than 2,500 counter service outlets nationwide, China Life Insurance Company leverages this unique advantage to make counters the "new window" for anti-illegal fundraising propaganda. The company has set up propaganda desks in prominent positions at counters across the country, with various popular science propaganda brochures available for reading at any time; when customers come to the counter to handle business, staff will also take the initiative to distribute popular science propaganda materials to customers and explain the knowledge of preventing illegal fundraising; the external building plays a rolling "China Life reminds you: Keep your money bag and protect your happy home" "Combat illegal fundraising and build a better home together" "Resist illegal fundraising and be vigilant against losing all your money" and other warning slogans, reminding the community to take the initiative to prevent risks. In recent years, China Life Insurance Company has achieved full coverage of anti-illegal fundraising education and propaganda at business outlets.
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In addition, the company actively provides risk warnings to customers at the counter. In the lobby of the Zhengzhou Branch of China Life Insurance Company, there is a thank-you banner that reads "Life insurance for the people, warm-hearted persuasion to save losses". Mr. Wang (pseudonym), who sent the banner, once asked to withdraw insurance at the counter to buy high-return financial products. Under the patient inquiry of the staff, it was learned that Mr. Wang had provided his and his family's bank card passwords to the other party without verification of qualifications. The staff immediately provided a risk warning and ultimately exposed the scam, helping him avoid related losses.
"Go out" to strengthen legal education propaganda
In addition to leveraging the traditional advantages of counter service outlets, China Life Insurance Company also actively holds a variety of colorful external activities, "going out" to convey knowledge of anti-illegal fundraising to thousands of households.
China Life Insurance Company Tianjin Branch set up an anti-illegal fundraising propaganda check-in booth at the local International Anti-Drug Day event, distributing related propaganda materials and sharing cases and risk warnings with event participants and citizens; Shenzhen Branch set up an anti-illegal fundraising designated propaganda point at Shenzhen Wildlife Park, where participating customers can take photos holding cartoon propaganda slogans and participate in the interesting and vivid anti-illegal fundraising challenge master quiz; Ningxia Branch, while carrying out the activity of sending coolness to college entrance examination students and parents, took the opportunity to provide rest service points for college entrance examination students' parents, distributed anti-illegal fundraising propaganda color pages to a wide range of student parents, and explained the various harms of illegal fundraising to society...
During the propaganda month, China Life Insurance Company set up booths at the entrances of business premises, parks, or communities and office buildings with concentrated passenger flow across the country to carry out propaganda activities. By placing propaganda stands, hanging banners, and distributing propaganda brochures, they explained the key points of anti-illegal fundraising knowledge to passers-by and community residents on the spot, guiding the public to be vigilant against illegal fundraising traps around them and enhancing their risk awareness and identification capabilities.
"Down-to-earth" innovation of online communication contentThe rise of new media forms such as short videos is reshaping the way information is disseminated. Compared to traditional forms that are text-based, short videos break down the inherent barriers in the dissemination and reception of knowledge in a more "down-to-earth" manner. To adapt to the changes in communication forms and better enhance the effectiveness of propaganda against illegal fundraising, China Life Insurance Company actively produced anti-illegal fundraising science popularization short videos during this propaganda month. With innovative online content, the quality and effectiveness of propaganda were further improved.
Focusing on high-incidence areas of illegal fundraising cases such as investment and financing, elderly care, agriculture, market retail, and cultural tourism, as well as emerging concepts such as health care services, blockchain, virtual currency, artificial intelligence, metaverse, biotechnology, and cloud breeding used as eye-catching gimmicks for illegal fundraising activities, the company produced a series of short videos. In the fourth Anti-Illegal Fundraising Short Video Collection Competition, guided by the Office of the Inter-Ministerial Joint Conference on Handling Illegal Fundraising, the company won the "Best Organization Award" for the event. Among them, the work "Be Alert to Fundraising Traps: Beware of Uncertain 'Money' Prospects" was successfully selected as one of the 13 co-built propaganda videos by the official and won the "Best Communication Award". These short videos not only stimulate the public's curiosity and desire for knowledge with fresh content packaging but also further expand the audience range of knowledge dissemination through strong social attributes such as likes, shares, and comments, truly achieving "down-to-earth and popular".
For many years, China Life Insurance Company has always adhered to the people-centered value orientation, continuously strengthening financial knowledge popularization and risk warning prompts for the public. In the future, it will continue to contribute to enhancing consumers' financial security awareness and maintaining the stability of the financial market with "China Life's strength".